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Episode 164 Google Maps- 4 Steps to Fill your Practice
Startup Nation, Meet:
Brandon Santan, PhD, LPC-MHSP
Brandon is a trained and credentialed mental health and relationship therapist. Brandon's private practice exploded when he got his Google Maps listing on the first page of Google.
He became a Google Maps nerd and now helps other therapists and business owners kill it with Google Maps.
When Brandon isn't seeing patients or helping others with Google Maps, he's spending time with his Wife, son and twin girls.
Intro: What is Google Maps
a. Brief overview of Google Maps and why getting listed in Google Maps is important
b. Importance of moving up in Google Maps to the first page results which is called the "Three Pack" or "Map Pack"
c. Is it ethical to boost your Maps listing to the top
1. Set up and optimize a free Google My Business (GMB) account
a. Use complete information
b. Use categories and keywords
2. Get quality, consistent NAP Citations
a. What is NAP citation
b. How to get NAP citations
3. Use social media to get "social signals"
4. Optimize your website
a. Mobile friendly website is a must
b. Importance of keyword meta tags
c. Use an embedded Google Map
d. Geotab Images with office coordinates
e. Use the same NAP information on your website
Resources & Giveaways
Guest's Contact Info:
If you are in private practice, you wear a lot of hats. And some of those hats are totally great. But some — like filing taxes and running payroll, for example — not so great. That’s where Gusto comes in. Gusto makes payroll, taxes, and HR actually easy for small businesses. Fast, simple payroll processing, benefits, and expert HR support all in one place. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. Plus they make it easy to add on health benefits and even 401(k)s for your team. So let them wear one of your many hats — you have better things to do. Listeners get three months free when they run their first payroll. Try a demo and see for yourself at gusto.com/pps.
When it comes to keeping your practice organized, you want software that’s not only simple, but the best. We recommend TherapyNotes. Their platform lets you manage notes, claims, scheduling, and more. Plus, they offer amazing, unlimited phone and email support, so when you have a question they are there to help. To get started with the practice management software trusted by over 60,000 professionals go to TherapyNotes.com and start a free trial today. If you enter promo code PPS they will give you two months to try it out for free.
Meet Your Co-Hosts:
What’s up #StartupNation!?! We’re so excited you’re here. In case you’re new to our community, I’m Dr. Kate Campbell, LMFT (on the right) and my business partner aka “BP” Katie Lemieux, LMFT is on the left.
We both built our thriving, 6-figure full-fee private practices from the ground up and love inspiring ambitious mental health professionals across the globe to brand themselves and grow their dream private practice!
We have a blast co-hosting the podcast! We look forward to inspiring you from startup to mastery!