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Episode 111-How Having a Clear Niche Has Grown My Therapy Business

available-on-itunes Private Practice Startup Podcast
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Startup Nation, Meet:
Joy Harden Bradford, Ph.D.
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Dr. Joy Harden Bradford is a Licensed Psychologist and the creator of Therapy for Black Girls. Her work focuses on making mental health topics more relevant and accessible for Black women.

She has been featured in O, The Oprah Magazine, Huffington Post, Teen Vogue, and Essence. She lives in Lilburn, GA with her husband and two sons.

Show Notes:
  1. Most of my new clients have found me from the podcast.

  2. Therapists hear about the directory on the podcast and potential clients hear about the directory on the podcast leading to fuller caseloads and more signups for me.

  3. Speaking opportunities from listeners of the podcast.

  4. Journalists solicit my opinion for stories they are writing from finding me on the podcast.

  5. A large and engaged community has formed around the podcast which means they are always giving me content and they love the show so they help me market.

Resources & Giveaways
Guest's Contact Info:

When it comes to keeping your practice organized, you want software that’s not only simple, but the best. We recommend TherapyNotes. Their platform lets you manage notes, claims, scheduling, and more. Plus, they offer amazing, unlimited phone and email support, so when you have a question they are there to help. To get started with the practice management software trusted by over 60,000 professionals go to and start a free trial today. If you enter promo code PPS they will give you two months to try it out for free.

If you’re in private practice, you wear a lot of hats. And some of those hats are totally great. But some — like filing taxes and running payroll, for example — not so great. That’s where Gusto comes in. Gusto makes payroll, taxes, and HR actually easy for small businesses. Fast, simple payroll processing, benefits, and expert HR support all in one place. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. Plus they make it easy to add on health benefits and even 401(k)s for your team. So let them wear one of your many hats — you have better things to do. Listeners get three months free when they run their first payroll. Try a demo and see for yourself at

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Meet Your Co-Hosts:

What’s up #StartupNation!?! We’re so excited you’re here. In case you’re new to our community, I’m Dr. Kate Campbell, LMFT (on the right) and my business partner aka “BP” Katie Lemieux, LMFT is on the left.


We both built our thriving, 6-figure full-fee private practices from the ground up and love inspiring ambitious mental health professionals across the globe to brand themselves and grow their dream private practice!

We have a blast co-hosting the podcast! We look forward to inspiring you from startup to mastery!

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