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Episode 239 Ethics of Marketing- Why You Must Be Marketing Your Practice

available-on-itunes Private Practice Startup Podcast
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Startup Nation, Meet:
Colleen Hilton
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Colleen Hilton has been a practicing clinician for 15 years. Founder & CEO of 3 companies including Thrivelution.


Most importantly, she's a proud Mom of two fierce young women!

Show Notes:
  1. Marketing and Advertising can be associated with being “salesy” and not aligning with our professional ethics.

  2. Challenge that narrative. Start thinking of marketing as a tool, rather than something to be avoided. 

  3. Reframe marketing…you are providing valuable information and creating awareness. 

  4. Clients need us (now more than ever) and we have a responsibility to be visible, so they can get the care they need. 

  5. It is ethical to have a niche and ideal client.  It keeps us within our scope and competence as therapaists.

Resources & Giveaways
Guest's Contact Info:

When it comes to keeping your practice organized, you want software that’s not only simple, but the best. We recommend TherapyNotes. Their platform lets you manage notes, claims, scheduling, and more. Plus, they offer amazing, unlimited phone and email support, so when you have a question they are there to help. To get started with the practice management software trusted by over 60,000 professionals go to TherapyNotes.com and start a free trial today which includes free telehealth. If you enter promo code PPS they will give you two months to try it out for free.

If you are in private practice, you wear a lot of hats. And some of those hats are totally great. But some — like filing taxes and running payroll, for example — not so great. That’s where Gusto comes in. Gusto makes payroll, taxes, and HR actually easy for small businesses. Fast, simple payroll processing, benefits, and expert HR support all in one place. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. Plus they make it easy to add on health benefits and even 401(k)s for your team. So let them wear one of your many hats — you have better things to do. Listeners get three months free when they run their first payroll. Try a demo and see for yourself at gusto.com/pps.

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As a therapist, you’re probably too preoccupied with your caseload to want to think about bookkeeping or tax filing. Heard Bookkeeping and Tax is a platform built specifically for therapists that helps you track and improve your practice’s financial health.


Regardless of whether you’re a seasoned clinician or are in the first year of your practice, Heard will help you identify areas for growth and streamline best financial practices for your business.

When you sign up with Heard, you’ll work directly with financial specialists to track your income and expenses, file taxes online, and grow your business. You’ll also receive financial insights such as profit and loss statements and personalized monthly reports.


Say goodbye to pouring over spreadsheets and guessing your tax deductions or quarterly payments; focus on your clients, and Heard will take care of the rest. Plans begin at $60 per month and can easily be tailored to fit your business’ financial needs.


Schedule your first consultation at www.joinheard.com.

Meet Your Co-Hosts:

What’s up #StartupNation!?! We’re so excited you’re here. In case you’re new to our community, I’m Dr. Kate Campbell, LMFT (on the right) and my business partner aka “BP” Katie Lemieux, LMFT is on the left.

 

We both built our thriving, 6-figure full-fee private practices from the ground up and love inspiring ambitious mental health professionals across the globe to brand themselves and grow their dream private practice!

We have a blast co-hosting the podcast! We look forward to inspiring you from startup to mastery!

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