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Episode 232 Why Culture is Strategy

available-on-itunes Private Practice Startup Podcast
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Startup Nation, Meet:
Mike McDerment
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Mike is the Co-founder and CEO of FreshBooks, the #1 accounting software in the cloud, designed exclusively for freelancers and growing service based business owners.

Built out of frustration after accidentally saving over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement.

Since launching in 2003, over 24 million people have used FreshBooks to save time billing and collect billions of dollars.

Show Notes:
  1. If you have the right culture inside your company, it will help your business unlock its full potential.

  2. Culture takes deliberate thought.

  3. You must have people who are diverse but share your values. You should publicly recognize people living the values, while swiftly eliminating people who don’t embody them.

  4. Recognize that your culture needs to always be evolving.

Resources & Giveaways
Guest's Contact Info:

You didn't become a therapist to reconcile your expenses or figure out tax deductions. Heard Bookkeeping and Tax guides your private practice with affordable bookkeeping, one-on-one expert help and tax support so you can get back to seeing clients.

This means no more fiddling around in spreadsheets, overpaying accountants, or guessing your quarterly tax payments. Heard is the only financial platform designed exclusively for mental health professionals.

Just ask Melanie Evans, a Clinical Social Worker from New York: “It's great to have an expert to turn to whenever I have a question related to accounting. Knowing that my bookkeeping and taxes are in good hands, I can really focus on the more clinical parts of my work!”

Most accountants serve a variety of businesses and are too expensive for your practice. That should not stop you from accessing the information you need to be successful as a business owner.

Whether this is your first year in practice, or you are an experienced clinician, Heard bookkeeping and tax helps you manage your practice finances with ease, at a price you can afford. Make 2021 the year that you take charge of your practice finances.

Visit to schedule a consultation and receive a free month of financials to see how our services can help your practice thrive. No credit card or contract required.

If you are in private practice, you wear a lot of hats. And some of those hats are totally great. But some — like filing taxes and running payroll, for example — not so great. That’s where Gusto comes in. Gusto makes payroll, taxes, and HR actually easy for small businesses. Fast, simple payroll processing, benefits, and expert HR support all in one place. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. Plus they make it easy to add on health benefits and even 401(k)s for your team. So let them wear one of your many hats — you have better things to do. Listeners get three months free when they run their first payroll. Try a demo and see for yourself at

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When it comes to keeping your practice organized, you want software that’s not only simple, but the best. We recommend TherapyNotes. Their platform lets you manage notes, claims, scheduling, and more. Plus, they offer amazing, unlimited phone and email support, so when you have a question they are there to help. To get started with the practice management software trusted by over 60,000 professionals go to and start a free trial today. If you enter promo code PPS they will give you two months to try it out for free. This includes free telehealth during the two months.

Meet Your Co-Hosts:

What’s up #StartupNation!?! We’re so excited you’re here. In case you’re new to our community, I’m Dr. Kate Campbell, LMFT (on the right) and my business partner aka “BP” Katie Lemieux, LMFT is on the left.


We both built our thriving, 6-figure full-fee private practices from the ground up and love inspiring ambitious mental health professionals across the globe to brand themselves and grow their dream private practice!

We have a blast co-hosting the podcast! We look forward to inspiring you from startup to mastery!

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