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Grab Your FREE Dream Private Practice Playbook

Fill your practice with the clients you LOVE and live your DREAM life without wasting time, money, and energy learning everything the hard way.

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Startup Nation, Meet:

Kate & Katie

Photo of Kate and Katie founders of Private Practice Startup. Listen to their latest therapist podcast and learn how to start your own private practice

Starting in private practice can be overwhelming and intimidating, but it doesn’t have to be! Let’s face it, we were taught to be great clinicians in graduate school, but most programs don’t teach us the essential business skills needed to become successful in private practice. However, those skills can be learned and we are here to support you on that journey.

This therapist podcast episode is packed full of tons of practice building and growing #ninjatips so make sure to grab something to take notes with and reference the below resources to help you on your journey from startup to mastery!


We’ve organized this episode in steps so you can follow them one by one. You can do this! We’ve got your back!!

Show Notes From Our Therapist Podcast:

  1. CREATE YOUR PLAN – Start off with a plan. If you fail to plan, you can plan to fail. Don’t make the same mistakes we did. Here are some resources to help you with strategizing your dream practice. 

  • Goal Planning Worksheet – Download this worksheet and use it as a guide to help you build your dream private practice and dream lifestyle! 

  • Create a business plan – listen to Amanda Patterson’s Podcast

  • Create your lifestyle business – listen to Joe Sanok’s Podcast.  

  • Create a financial and marketing strategy to set you up for long-term success. 

2. BRANDING & IDEAL CLIENTS – Know your ideal client and brand yourself first before deciding on a name for your practice. 

  • Brand Values Assessment – this will help you identify your top 7 brand values. If you don’t determine your brand values, other people will do it for you. Your brand values will guide all business decisions so think carefully as you decide. 

3. CHOOSE YOUR NAME – Do steps 1 & 2 before choosing your name. 

4. GET A DOMAIN NAME– Research available domain names before you incorporate them so you can assure your domain matches your company name.

5. INCORPORATE – Talk with your accountant or business attorney to find the best type of incorporation for you and your long-term goal. Here are a few tax podcasts for resources.

6. GET YOUR EIN NUMBER – Once you incorporate you can go to to get your EIN number which is also known as your Tax ID. You’ll need to use that to get an NPI number aka National Provider Identification if you’re going to take insurance.

7. OPEN A BUSINESS BANK ACCOUNT – Open business banking accounts and get a business credit card.  

8. LIABILITY INSURANCE – Assure you have both liability and general liability (unless you are completely online).  

9. PAPERWORK & ELECTRONIC HEALTH RECORDS –  We have you covered for Customizable, Attorney Approved Private Practice Paperwork.

  1. Paperwork Packages 

    • Use Coupon Code – Save40 for a $40 Discount on the Base Package

    • Use Coupon Code – Save80 for an $80 Discount on the Peak Package

  1. EHRs –​ We recommend Therapy Notes – sign up with promo code “PPS” and receive 2 months for free 


  • Paypal, Ivy, Stripe, & through your bank

  • We use squareup. Here’s a link to sign up and receive $1000 in free processing 


12. WEBSITE – Assure you have a customized and responsive website. We suggest leaving it up to the experts. Here are a few of our favorites.  

13. DIRECTORY PROFILE – It is important to have a stellar therapy directory.  

  • Psychology Today - Send us an email FIRST before starting to create the profile to request 6 months FREE. 

  • Check out Laura Longs podcast with us on How to Create a Badass Therapy Directory

Private Practice Resources & Giveaways

Guest's Contact Info:

Meet Your Therapist Podcast Co-Hosts:

What’s up #StartupNation!?! We’re so excited you’re here. In case you’re new to our community, I’m Dr. Kate Campbell, LMFT (on the right) and my business partner aka “BP” Katie Lemieux, LMFT is on the left.


We both built our thriving, 6-figure full-fee private practices from the ground up and love inspiring ambitious mental health professionals across the globe to brand themselves and grow their dream private practice!

We have a blast co-hosting the podcast! We look forward to inspiring you from startup to mastery!

Kate and Katie in front of a B&W Wall. Learn how to build a private practice from this therapist podcast

Want More Practice Building Tips, Tricks & Hacks? 

Subscribe to Our Therapist Podcast!

Our Awesome Sponsors:
photo of an excited man with his laptop next to the text Private practice marketing e-course and coaching. learn how to build your private practice from this therapist podcast.

PPS Paperwork – Knowing you need legal, ethical, and competent paperwork is overwhelming, time-consuming, and expensive! ​ We put in 100+ hours of work, combed through the laws and ethics, and paid thousands of dollars in expensive attorney fees so you don’t have to.​ Watch our FREE Paperwork Course + Download the FREE Attorney Approved Private Practice Form

Photo of a man looking excited next to the text private practice paperwork package. Get your therapist paperwork and cousneling paperwork from Private Practice Startup E-course today!

Are you feeling stuck, overwhelmed, and frustrated not knowing where to start or how to grow and scale your private practice. You’ve spent years in school and a ton of money getting your degree, but you weren’t taught about the necessary branding, marketing, and entrepreneurial skills needed to be successful in private practice.  


We get it, we’ve been there. We are Kate and Katie from The Private Practice Startup. We’ve spent a crazy amount of money and over a decade learning and perfecting a proven marketing strategy that works. Let us teach you the step-by-step system to help you fill your practice with the clients you love and live the life you’ve always dreamed of. CLICK HERE to learn more and see the amazing results our coachees have been achieving.

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