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Episode 127 How to Grow Your Practice with LinkedIn
Startup Nation, Meet:
Lisa is a Marketing Consultant and owner of Woz Marketing; a marketing company dedicated to helping private practice owner enroll more clients through online marketing strategies. Lisa is driven by her passion to help practitioners overcome varying marketing challenges private practice owners face. Lisa has been in the marketing arena for over 25 years.
Having worked with several big business clients in a corporate setting, she has realigned her niche to focus on private practice owners by helping them develop and implement creative marketing strategies designed to grow their client base.
LinkedIn - It's more than a place to store your resume!
1. You must be clear on your niche to execute this strategy.
2. You need a system to organize and track your connections/referrals.
3. Give first! Don't employ sleazy sales strategies. This is all about building relationships and offering support.
Resources & Giveaways
Lisa Wozniak Podcast - 3 Tips for Successful Social Media Marketing
Free book on how to get started with email marketing- This is a great tool that will help you convert followers into paying clients.
Guest's Contact Info:
When it comes to keeping your practice organized, you want software that’s not only simple, but the best. We recommend TherapyNotes. Their platform lets you manage notes, claims, scheduling, and more. Plus, they offer amazing, unlimited phone and email support, so when you have a question they are there to help. To get started with the practice management software trusted by over 60,000 professionals go to TherapyNotes.com and start a free trial today. If you enter promo code PPS they will give you two months to try it out for free.
If you’re in private practice, you wear a lot of hats. And some of those hats are totally great. But some — like filing taxes and running payroll, for example — not so great. That’s where Gusto comes in. Gusto makes payroll, taxes, and HR actually easy for small businesses. Fast, simple payroll processing, benefits, and expert HR support all in one place. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. Plus they make it easy to add on health benefits and even 401(k)s for your team. So let them wear one of your many hats — you have better things to do. Listeners get three months free when they run their first payroll. Try a demo and see for yourself at gusto.com/pps.
Fill your practice with the clients you LOVE and live your DREAM life without wasting time, money, and energy learning everything the hard way. Click Here to take advantage of our FREE Dream Private Practice Playbook today!
Meet Your Co-Hosts:
What’s up #StartupNation!?! We’re so excited you’re here. In case you’re new to our community, I’m Dr. Kate Campbell, LMFT (on the right) and my business partner aka “BP” Katie Lemieux, LMFT is on the left.
We both built our thriving, 6-figure full-fee private practices from the ground up and love inspiring ambitious mental health professionals across the globe to brand themselves and grow their dream private practice!
We have a blast co-hosting the podcast! We look forward to inspiring you from startup to mastery!