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Episode 13-Develop Your Superstar Brand in 7 Steps

available-on-itunes Private Practice Startup Podcast
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Startup Nation, Meet:
Michelle Villalobos
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Michelle Villalobos teaches individuals how to build personal brands that help them get ahead. Michelle is a professional speaker and her programs have been delivered to over 140,000 individuals worldwide – both virtually and in person. 

Michelle has presented or consulted for American Express Technologies, Burger King Corporation, Lexis-Nexis, Audi Latin America, NAWBO (National Association Of Women Business Owners), and Frito-Lay, just to name a few. She is a charismatic speaker who engages audiences, delivers “a-ha moments” and helps people learn while having FUN!

Michelle also founded The Women’s Success Summit, Miami’s largest 2-day business conference for women. Sponsors include LivingSocial, Constant Contact, Car2Go, Blue Cross Blue Shield and Sudsies, among others. 

In 2011, Michelle Villalobos was named as one of Miami’s “Top 20 Under 40” by The Miami Herald, she was a Finalist in the Business Excellence Awards, and in 2013 she won The Miami Herald Business Plan Challenge for her online personal branding curriculum, “Make Them BEG,” co-created with Founder, Jessica Kizorek. 

Michelle received her MBA from The University of Miami in 2004 and her undergraduate degree from Dartmouth College (in Psychology Modified with Mathematics) in 1996.

Startup Nation, Michelle was a blast to have on our podcast and she totally rocked the mic! She shared valuable insights regarding how to Develop Your “Super Star” Brand in 7 Steps!

“It’s not who you know, it’s who knows you… and what they say when you’re not around. That’s your brand.”

Show Notes:
  1. Strengths, Passion & Purpose

  2. Lifestyle & Business Model

  3. Turn your Identity Outward into the World 

  4. Marketing 

  5. Monetize your Magic

  6. Scaling the Brand

  7. Impact in the World 

Resources & Giveaways
Guest's Contact Info:

At one point a client herself, Kat actually began to see therapists as superheroes.  Now Kat helps therapists masterfully craft their vision through web design that attracts their ideal clients.

Kat also has a ton of resources, tools, useful ideas, and inspiration for launching and improving your psychotherapy website.  Her and her team’s service allows therapists to reduce their overwhelm and focus on what they do best by taking the guess work out of tech and design.

We have collaborated with Kat on numerous occasions through the Private Practice Startup and K2 Visionaries and her and her team have always been a delight to work with. They are responsive and we highly recommend them. Visit Kat Love at

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Meet Your Co-Hosts:

What’s up #StartupNation!?! We’re so excited you’re here. In case you’re new to our community, I’m Dr. Kate Campbell, LMFT (on the right) and my business partner aka “BP” Katie Lemieux, LMFT is on the left.


We both built our thriving, 6-figure full-fee private practices from the ground up and love inspiring ambitious mental health professionals across the globe to brand themselves and grow their dream private practice!

We have a blast co-hosting the podcast! We look forward to inspiring you from startup to mastery!

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