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Episode 218 Up Close and Personal with Chris Swenson

available-on-itunes Private Practice Startup Podcast
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Startup Nation, Meet:
Chris Swenson
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Chris Swenson, LMFT is the author of the recently published book, "Private Practice Warrior." He is the Owner/Founder/solo-operator of Rhino Wellness Center which is Chris' successful full time solo practice in rural Colorado.

Chris is a true Private Practice Warrior who believes that therapists in private practice are in the best position to truly make a difference in the mental health concerns of our world. Fun Fact: Snakes really freak Chris out!

Show Notes:
  1. Chris's nickname growing up.

  2. His difficulty growing up and his defeatist mentality.

  3. A pivotal moment when he knew he had to turn things around.

  4. His influencers.

  5. People who studied to develop his purpose, philosophy and rhino principles.

Resources & Giveaways
Guest's Contact Info:

Tired of never quite feeling comfortable with your practice financials? I’d like you to meet GreenOak Accounting. Their goal is to empower private practice owners with the financial information they need to make good business decisions.

They specialize in working with solo and group private practices in the mental health industry, so they are uniquely positioned to help with figuring out what’s “normal” in your business finances and what’s not.

So if you’ve ever had a conversation with your accountant or bookkeeper that left you wishing that they understood private practice or had some best practices to share, head over to and schedule a free consultation to see if they might be a good fit for you. They can help with all your accounting needs from bookkeeping to payroll to Profit First and budgeting & forecasting.

When you’re in private practice it can be tough to find the time to review your marketing efforts, let alone make improvements where they're needed.

Whether you are a seasoned clinician who’s current website needs to be revamped, or a new therapist building a website for the first time, Brighter Vision is here to help.

By first understanding your business and what makes it unique, Brighter Vision’s team of designers then uses this information to create a custom website catered to your specific marketing goals.

Better yet, every website includes professional search engine optimization to make sure you get found in online searches as well as unlimited technical support so your website can change and grow along with your practice.

The best news of all? Listeners of the Private Practice Startup podcast get $100 off any new website. To get started, head on over to

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If you’ve ever felt lost trying to find great people for your business, you need to try WizeHire. They’re an online recruiting system that makes the hard parts of hiring like making ads, posting to job boards, and tracking candidates fast and easy. Plus, they’re super affordable. We love that their DISC personality assessment helps you find exactly who you’re looking for.

We know it’s tough to juggle all you do, and hiring the right way can be a full time job. With WizeHire it feels like someone’s with you, supporting you every step of the way. Their team lives and breathes their mission of both helping you hire and helping teams create fulfilling careers and happy lives, and that’s something we really believe in.

Right now they’re offering free strategy sessions to PPS listeners! If you’re thinking about growing your practice, you gotta get on this call. They are the experts on building amazing teams from the ground up.

Start hiring or book your free strategy session today at

Meet Your Co-Hosts:

What’s up #StartupNation!?! We’re so excited you’re here. In case you’re new to our community, I’m Dr. Kate Campbell, LMFT (on the right) and my business partner aka “BP” Katie Lemieux, LMFT is on the left.


We both built our thriving, 6-figure full-fee private practices from the ground up and love inspiring ambitious mental health professionals across the globe to brand themselves and grow their dream private practice!

We have a blast co-hosting the podcast! We look forward to inspiring you from startup to mastery!

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