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Episode 88-Three Ways to Use Emotion in Your Content - Why Therapists Make the Best Online Marketers

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Startup Nation, Meet:
Marissa Lawton
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Marissa Lawton is a licensed counselor, National Board-Certified Counselor, and a member of the American Counseling Association. She is also an avid content marketer that lights up partnering with female therapists to build on-brand private practices through strategic, tailored online marketing.

Marissa is the creator of Cathartic Marketing, a six-week group exercise that helps clinicians discover the emotional scheduling process of their ideal clients so they can hone their online content and convert potential leads to paid sessions.

You can learn more about Marissa at

Show Notes:
  1. Before and After in your blog posts

  2. Narratives on your service pages

  3. Inspiration in your Call To Action

Resources & Giveaways
Guest's Contact Info:

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Meet Your Co-Hosts:

What’s up #StartupNation!?! We’re so excited you’re here. In case you’re new to our community, I’m Dr. Kate Campbell, LMFT (on the right) and my business partner aka “BP” Katie Lemieux, LMFT is on the left.


We both built our thriving, 6-figure full-fee private practices from the ground up and love inspiring ambitious mental health professionals across the globe to brand themselves and grow their dream private practice!

We have a blast co-hosting the podcast! We look forward to inspiring you from startup to mastery!

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